{"id":244,"date":"2014-12-04T17:18:23","date_gmt":"2014-12-04T16:18:23","guid":{"rendered":"http:\/\/www.guide-du-neuf.fr\/blog\/?p=244"},"modified":"2019-01-23T12:52:00","modified_gmt":"2019-01-23T10:52:00","slug":"3-les-recherches-effectuees-sur-smartphone","status":"publish","type":"post","link":"https:\/\/www.guide-du-neuf.fr\/blog\/3-les-recherches-effectuees-sur-smartphone\/","title":{"rendered":"3 – Les recherches effectu\u00e9es sur smartphone"},"content":{"rendered":"

Le t\u00e9l\u00e9phone est un outil de plus en plus utilis\u00e9 pour la recherche immobili\u00e8re. Votre site doit pouvoir accueillir de fa\u00e7on agr\u00e9able et fluide le visiteur qui surfe sur son smartphone. Voici des chiffres qui montrent la mont\u00e9e en puissance de ce segment.<\/p>\n

1 requ\u00eate sur 5 est mobile (multipli\u00e9 par 17 depuis 2010) pour le secteur immobilier
\n88 % des recherches sur smartphone sont locales (ajout une ville ou quartier, d\u00e9p, r\u00e9gion)
\n82 % effectuent des actions suite \u00e0 leur recherche (appel, inscription, demande de formulaire, etc…)<\/p>\n

Les sites immobiliers sont parmi les plus consult\u00e9s sur smartphone :<\/strong><\/p>\n

21 % des recherches sur smartphone sont immobili\u00e8res
\n43 % restaurants sorties
\n20 % offres d’emplois
\n35 % voyages<\/p>\n

64 % des recherches immobili\u00e8res concernent des produits, il est vital que votre site mobile donne un acc\u00e8s facile \u00e0 vos produits et permette directement en 2 ou 3 clics de prendre contact avec vous .<\/p>\n

* Source \u00e9tude clickstream Nielsen\/Google Janvier-Juin 2013<\/p>\n

Retour au sommaire de l’article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le t\u00e9l\u00e9phone est un outil de plus en plus utilis\u00e9 pour la recherche immobili\u00e8re. Votre site doit pouvoir accueillir de fa\u00e7on agr\u00e9able et fluide le visiteur qui surfe sur son smartphone. Voici des chiffres qui montrent la mont\u00e9e en puissance… <\/p>\n

Lire la suite →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":297,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_expiration-date-status":"saved","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[]},"categories":[25],"tags":[],"acf":[],"yoast_head":"\nLes recherches effectu\u00e9es sur smartphone<\/title>\n<meta name=\"description\" content=\"1 requ\u00eate sur 5 est mobile (multipli\u00e9 par 17 depuis 2010) pour le secteur immobilier\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.guide-du-neuf.fr\/blog\/3-les-recherches-effectuees-sur-smartphone\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 - Les recherches effectu\u00e9es 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